MS complements my thoughts on Object Oriented Management (OOM). MS is the underlying process while OOM addresses a framework, the unified modelling language (UML) for designing and evaluating behavioral dependent micro-process. The OOM/UML framework would allow the visualization of desperate tasks as part of integrated processes.
The HBR article presents examples of MS firms on the Internet (guru.com, Elance.com, Innocentive, TopCoder, MechanicalTurk, et al.). These firms are already facilitating the contracting-out of MS work, and in some cases (CastingWords. com and CrowFlower.com) the integration of MS outputs into integrated products. However, organizational theorists could profit from a deeper analysis of this future-oriented work trend.
REFERENCEMalone, T. W., Laubacher, R. J., & Johns, T. (2011). Hyper Specialization. Harvard Business Review, July-August.